It’s like meeting someone when you use a new app for the first time. Your first encounters may be difficult and perplexing, or you may strike up an immediate bond. First impressions are crucial in both of these situations!
How do you know whether your app qualifies as an “immediate connection” app? App onboarding is the holy grail for making a fantastic first impression. As the initial point of interaction with your app, onboarding is one of the most important aspects of the app user’s journey.
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What is the definition of app onboarding?
The onboarding process consists of screens that walk users through the app’s UI and features. Businesses may utilize app onboarding to strategically interact with their consumers while facilitating a great user experience. There are three reasons for these onboarding screens:
Educate the user about the app’s features and advantages.
Allow users to register their login information.
Gather information about your profile that may be used to send customized content and alerts.
Different types of onboarding
Depending on your company and the sort of app, you may apply many forms of app onboarding. All of these onboarding strategies have one thing in common: they empower users and allow them to learn how to use the app.
Onboarding with a focus on the benefits
As the name implies, this sort of onboarding presents the app’s advantages or value to increase conversion. This method focuses on the app’s functionality rather than utilizing it. These onboarding screens will also feature permission requests that users may accept or decline, such as accessing locations and sending push notifications.
Onboarding with a purpose
This method emphasizes app functionality by instructing the user on utilizing the app. A guided tour of the program will be provided to the user, including directions on getting started and conducting certain activities.
Onboarding is done in stages.
Progressive onboarding is more involved since it displays new information to users as they travel through the app. The instructions on the screen, similar to a live walkthrough, are specific to the user’s page. Rather than receiving instructions upfront, users will learn as they use the app.
Why do you need onboarding for your app?
While you’re certainly aware of the importance of app onboarding, let’s look at the science behind it.
It’s tough for new users to figure out how to use an app naturally, particularly if the UI isn’t what they’re used to. Creating a great first-time user experience and maintaining continued app use is critical to an app’s success. The fact is that when an app takes too long to figure out, people lose interest.
It’s worth noting that 21% of consumers will only use your app once. While this may or may not be linked to your app’s complexity, it is a crucial metric to pay attention to. App onboarding will reduce the possibility of users abandoning the app after the first use, because it will make first-time usage as painless as possible. In other words, efficient app onboarding may help organizations enhance app retention.
According to Hubspot, short-term, mid-term, and long-term retention are the three retention stages. We’ll concentrate on the first step of short-term retention in this blog article. This refers to the first week of app usage after downloading the app.
According to their findings, the largest drop-off in use occurs between Week 0 and Week 1 of the short-term retention period. Retention declines roughly 75 percentage points to just about 25% in a single week.
What exactly does this imply? Early on, there’s a lot more space for improvement; therefore, tiny modifications in user onboarding will have a big influence in that week and the weeks after. In “Week 1,” you aim to utilize your app more than once. Consequently, you may acquire greater early use and enhance app retention over time by incorporating user onboarding. After establishing a robust onboarding strategy, Localytics witnessed a 50 percent improvement in-app user retention.
Steps to Follow
You can access our onboarding feature with the Northpark Source Code if a Bizness Apps partner. Our new app onboarding offers a straightforward and smooth experience that informs users about the app’s value and feature permission requests. Users can join the app and create their profiles after the tutorial.
Small firms must use this benefit-oriented onboarding to acquire consumer insights by:
- Providing a consistent user experience
- Creating a simple-to-use lead generation tool
- Putting a face to your customers’ names
Make sure to turn on this app onboarding procedure for your small company customers, as their app conversions will skyrocket. Long-term, this will result in more income, and you, as the reseller, will be able to demonstrate the app’s ROI. It’s a win-win situation!