App developers that build an app to engage with their clients successfully frequently struggle to advertise their app and get loyal users. The objective is to offer users an outstanding experience, but they won’t take advantage of the app’s features if they don’t know about it. On the other hand, small firms may lack the financial resources to invest in extensive app advertising. So, can you attract and engage consumers and gain new clients without spending a lot of money? Let’s have a look at the options:

Make the most of the available channels.

The first step in developing a lean promotion plan should be to use your current channels. Make the most of current possibilities to tell consumers where they can get your software and how they may benefit from it. One way is to generate visitors to your mobile app from your website.

According to research, the number of downloads of an app and the Google ranking of the firm website behind the app is related. More exactly, the more popular the website is, the more organic search traffic the app receives. The actionable suggestion is to display the app and its download link across the website. Not in the footer or haphazardly strewn over the page as an afterthought.

Take the time to ensure that your app’s branding is consistent across your digital channels.

Similarly, email newsletters are an effective way to alert your consumers and subscribers to new ways to remain in contact with your company. According to Email Monday, users increasingly prefer to read emails on their mobile devices rather than their desktop computers. Notifying people about your app by Email and allowing them to engage with your business via mobile gives them an even more convenient avenue to communicate with you.

Offline and internet media are used in effective advertising tactics. According to a BI survey, consider this: shoppers prefer to utilize brand apps for more information and reviews when shopping in a brick-and-mortar store. So include a call-to-action to download the app on your business cards, brochures, and posters, as well as in your advertising materials. This is a fantastic chance to provide your clients with a better experience.

Find out how ASO may help you.

For your app to get organic downloads, it has to be optimized for the app store. Mastering the art of ASO may also assist small company owners in attracting more clients without having to spend money on advertising. ASO has evolved into its field, with various tips, techniques, and best practices for improving the app’s performance and rating among rivals.

The optimization “rules” fluctuate depending on the app shop; therefore, the techniques for Apple’s App Store and Google’s Play Store, not to mention smaller app marketplaces like Amazon, Samsung, and Opera, are different. When comparing app store tactics, it’s crucial to keep in mind the store algorithm, which alters the importance of content on the app store page.

Google Play, for example, allows you greater term flexibility. Keywords may be used in the app title, description, URL, and package name. The Apple App Store, on the other hand, is more stringent, restricting the number of keywords and confining them to a single field. In contrast to Google, Apple discourages repeated terms in the app title and description.

With this in mind, app developers should go above and beyond to customize their app pages for each store and guarantee good rankings. The fundamental guidelines, which apply to all app stores, ensure that the app store page appropriately displays your program, that the description is clear and concise, and that your target audience can readily grasp what you have to offer. The application should be enticing with a compelling explanation and aesthetically attractive graphics. You may gain new users and convert them into clients for your company by making your app prominent in a certain category.

Make contact with the appropriate media.

Users are hungry for relevant material, particularly when it adds actual value to their lives. Telling them how your software can assist them to solve their issues and meet their demands helps both the audience and your company. The next stage is to spread that word to as many people as possible, and press coverage may assist you in this endeavor. On the other hand, many small company owners make the error of pursuing large publications with a global reach rather than beginning with local and specialized media sources that provide access to certain portions of the audience and are more likely to be interested in your solution.

How do you go about locating the appropriate media? An easy way to do this would be to convey a Google search for terms that characterize your app or company specialty and locate relevant media channels. It’s also good to look for subject ranking websites like Alltop. To maintain your finger on the pulse of industry news and obtain ideas for your next PR outreach effort, keep an eye on rivals and watch their press coverage using tools like Mention or Google Alerts. Would you please make a list of potential media contacts and begin contacting them to pitch your story?

It would help if you advertised anywhere you could.

Finally, you have the option of launching advertisements campaigns. Because small budgets restrict options for testing and experimentation, marketers should focus on doing thorough research on their target demographic. Starting a lean advertising campaign on Facebook or Instagram is the ideal way to go: the platforms enable you to conduct highly targeted ads with less money and find the audience segment that connects with the app.

After a few campaigns on these social media sites, consider switching to a different option to reach a larger audience. Advertising platforms offer professional managers that can assist with generating campaign creatives and running advertising efficiently.

Because small budgets have limitations, it’s critical to find a dependable partner that can provide quality traffic and engage users. Keep in mind that if your ultimate aim is not just to increase the popularity of your app but also to reach out to new prospective clients, you must go beyond app downloads and app traffic.

Programmatic advertising may be the next step for mobile app developers in large-scale advertising. Meanwhile, small-budget enterprises might focus on self-serve platforms or managed advertising services.


There are many ways to promote your software for free, as well as low-cost advertising. The main lesson for a good mobile strategy is to use a variety of channels to extend the campaign’s reach. Aside from that, a lean marketing approach requires understanding your target and constructing the “perfect client persona.”

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