Apps for mobile devices are created for a variety of reasons. A mobile app might be a test project for some developers, or it could be a way to raise brand exposure for others, but most developers have one purpose in mind: to earn money. It is preferable to consider various solutions before beginning the project.

There are several ways to profit from your product, and in this post, I’ll focus on the most common methods for monetizing mobile applications. You may also utilize them for your project. There has never been a perfect income plan, but many possibilities to select from.

How to Profit from Your App: 8 Proven Monetization Techniques

Your software can be monetized in many different ways. However, if you exclude the ones too particular or not quite legal, you may develop eight of the most adaptable and established models. Let’s look at them more closely.

You must pay for each download.

Traditionally, software companies monetize their products by charging consumers to download them from Google Play or Apple. For developers, one of the biggest advantages of this strategy is that they are paid as soon as their customers download their apps. 30% of the commission fee goes to the app store, while 70% goes to the developer.

This method, however, has several drawbacks that have contributed to its decline in popularity. First and foremost, a decline in downloads and audience reach can be observed because not all users are willing to pay. Furthermore, marketing expenses rise, particularly if your rivals provide a free alternative app.

Suppose you sell a product with unique or marketable characteristics. In that case, you have significant marketing resources, and no rivals are giving the same features for free. You may employ this monetization approach.


The Freemium model presupposes that people may download and use your program for free but that the product’s functionality is restricted. If users wish, they can upgrade their subscription to access premium content. Therefore, your app is a hybrid marketing model.

The technique benefits by increasing the app’s audience reach and the number of downloads, which positively impacts the app’s store rating. Users are given a chance to try out software features for free before deciding whether or not to purchase additional features.

There are various disadvantages to using a freemium model:

Users will not be motivated to buy additional functionality if you provide them with too many options; on the other hand, if you provide too few options, users will be forced to pay almost immediately, reducing their motivation to buy more; providing users with a positive experience is crucial to motivating them to purchase.

Purchases made inside the app

One of the easiest ways to monetize mobile apps is through sponsorship, and it’s extremely popular in game creation. Players may, for example, purchase extra ornamental items (clothes and weaponry) for their avatars, as well as resource bundles (gold in Clash of Clans).

The key goal is to balance paid and free resources, allowing users to feel at ease when using your app for free while encouraging them to make purchases.

For many applications on the market, advertising impressions are a substantial source of revenue. You may implement such a model in your app in various ways, including graphical (banners), text, native, or video forms.

The software becomes free to download in this situation, and this strategy dramatically expands the audience reach. You may link to various ad networks to have adverts appear automatically, and Google AdMob is one of them. You may even charge your customers a fee to remove adverts from your app and combine different monetization techniques like this.

This model has two major drawbacks: attracting many users to make a significant profit. You must approach with care since aggressive advertising might irritate customers and cause them to quit your app.

Content that requires a paid subscription or is locked behind a paywall

The bottom line with this strategy is that people may download and use your app for free, but the quantity of free material available is restricted. Users will have to pay once for access to a relatively expanded bundle or pay for unrestricted access for a certain period to have access to bigger or better stuff (month, quarter, or year). is a well-known example of a content monetization strategy with a paywall. Spotify and Netflix are other subscription-based services.

The subscription model has grown in popularity in recent years, and as time goes on, more and more developers will embrace it to monetize their products.

The key benefit of this income-generating pattern for developers is the consistent profit, which will grow along with the number of customers.

Sales of one’s products or services

Another approach to monetizing your mobile applications is to sell your products or services via them. For example, a food delivery service may create an app and a website to expand its client base and order flow. Furthermore, by embracing the increasing e-commerce sector, an online business that employs this technique may expand its audience reach.

Commissions on Transactions

Besides selling your items, you can also earn money by selling others’ goods and services. Companies like Uber and Airbnb use this strategy, for example. This business model employs taxis, bookings, deliveries, medical services, and other online transactions.

Based on this monetization strategy, aggregators/marketplaces are an intriguing company. One example is a meal delivery service that allows users to order food from nearby eateries. This software gathers offers from several providers and works as a single point of contact, collecting commission fees from each order.

Sponsorship is available (partnership)

If other brands or firms in a certain area are interested in addressing your app’s audience, you may want to investigate this option. As an app owner, you may offer your users items or services supplied by another firm in exchange for a charge for ad impressions or leads.

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